Professional Summary
Analytical and creative digital technologist with 15+ years turning raw data into actionable insight.
Expert in web analytics, A/B and multivariate testing, and digital experience optimization. Adept with
Adobe Analytics Suite and front-end implementation (HTML/CSS/JavaScript). Blends rigorous measurement
with user-experience intuition to drive engagement, conversion, and revenue.
Core Competencies
• A/B & Multivariate Testing (Adobe Target)
• Adobe Analytics / Adobe Marketing Cloud / GA4
• Tag Management (Launch by Adobe, GTM)
• Website Optimization & Content Targeting
• HTML, CSS, JavaScript (front-end integration)
• Data Visualization (Tableau, Power BI)
• Quantitative & Behavioral Analysis
• Agile Collaboration & Stakeholder Comms
Professional Experience
Digital Analyst & Web Developer
Michael Widener GP · Remote · 2000–Present (Freelancing 2012-2024)
- Designed and executed analytics strategies across multiple sites, achieving ~40% average engagement lift via A/B & multivariate testing.
- Built and analyzed experimentation frameworks to measure content efficacy, funnel health, and conversion drivers.
- Developed dashboards translating KPIs into clear business recommendations for marketing and product teams.
- Owned tagging plans, segmentation, and tracking across Adobe and Google ecosystems.
- Partnered with content, UX, and engineering to align hypotheses, test designs, and rollout plans.
Digital Analytics Consultant (Freelance)
Various Clients · U.S. & International · 2012–2024
- Configured Adobe Analytics and tag management for high-traffic properties; ensured robust event/prop/eVar coverage.
- Analyzed cohorts, journeys, and funnels to uncover growth levers; prioritized roadmaps with projected impact.
- Delivered executive-ready readouts, connecting behavioral data to creative and commercial decisions.
Education
B.S., Multimedia Design & Development
American University — Washington, D.C.
Customized curriculum emphasizing Computer Science, Data Analytics, and Web Technology.
Technical Proficiencies
- Analytics Platforms: Adobe Analytics, Adobe Target, GA4, Launch by Adobe
- Languages: HTML, CSS, JavaScript, SQL
- Tools: Excel (advanced), Tableau, Power BI, Python (pandas)
- Focus Areas: Experimentation, CRO, Tag Management, UX Analytics, Agile
Certifications
- Adobe Analytics Business Practitioner — Expert (2023)
- Google Analytics Individual Qualification (GAIQ)
- Agile Project Management — University of Silicon Valley
References
Available upon request.